What could you do with $13.22 million? Pretty much anything you’ve ever dreamed of.
Now how about $13.22 million per year? An astounding figure. Yet this is precisely what the marketing and promotion expenses worked out to for the department overseeing Victoria’s premier and cabinet.
As the AAP reports, this figure has increased by more than $3 million in the past year.
Yesterday, the annual report of the Department of Premier and Cabinet revealed that for the 12 months ending 30 June, the state government spent $13.22 million on marketing and promotion.
Last year that number was a ‘mere’ $9.98 million.
The report states that, ‘Operating expenses generally represent the day-to-day running costs incurred in normal operations.’
We can only hope the $3 million per year upward trend in costs to market the government to the voters is short lived. But don’t count on it.
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